Sources of information include Rate cards , research agencies and advertising information packs.
Rate Cards-
A rate card is a type of document that contains prices and descriptions for the advertisement they are wanting to create. They also contain placement options from a particular media outlet. It contains the maximum price that the company are willing to pay. An example of a rate card is a spread sheet that contains a variety of information. Another thing for a rate card is it is how much an advertiser has to pay for a particular time slot on the television.
Advertisement information packs-
Advertisement information packs contain the rate cards,insertion dates, publican dates etc. The packs also contain brand overviews, reader profiles, product overview,website statistics, product events and licences. An example of this would be media packs.Media packs are blog-line posts and provide new information of what is happening in the media.
Research agencies websites-
A research agencies is an organisation that carries out research for advertisers when they are releasing a new advertising campaign. Research agencies quantitative and qualitative research. Quantitative research constructs marketing issues in terms of numbers. Qualitative research contains the themes, insights and the basic understanding of a particular situation.
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